Xpel 3M material = invisibleSHIELD material

I just grabbed some of the 3M "paint protection" material sold by Xpel, and it looks, functions, installs, and feels EXACTLY like the invisibleSHIELD/ZAGG material. All the invisibleSHIELD/ZAGG folks appear to offer over just the raw material, is a very nicely cut out template. The template is a bit nice, as the 3M material is difficult to cut properly without SHARP knives/scissors, but I'm not convinced it's worth 10 times what I'd pay for the raw/uncut material.